ONLINE IDEA TO MARKET PROGRAM

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This 15-module online program is designed to help aspiring entrepreneurs take their business ideas from concept to market with clarity and confidence.

The fully virtual format allows participants to progress at their own pace while accessing expert insights and actionable resources.

This program was developed by Northern State University professors:

  • Dr. Dan Shannahan,
    Assistant Professor of Management

  • Dr. Sal Villegas, Assistant Professor of Banking, Financial Services, & Management

  • Dr. Hannah Walters,
    Associate Professor of Marketing

  • NSU Professor, Dr. Sal Villegas, talks about understanding competition.

  • NSU Professor, Dr. Hannah Walters, explores having a message for your target market.

  • NSU Professor, Dr. Hannah Walters, addresses distribution to customers.

  • NSU Professor, Dr. Sal Villegas, covers cost structure of your business.

  • NSU Professor, Dr. Sal Villegas, delves into revenue sources.

  • NSU Professor, Dr. Sal Villegas, highlights business registration and structure.

  • NSU Professor, Dr. Shannahan, introduces the topic of intellectual property.

  • NSU Professor, Dr. Dan Shannahan, explores financing your business.

  • Conclusion to the program from Bea Smith, Director of the Northern Innovation and Startup Center.

Modules Covered:

  • Introduction to the program from Bea Smith, Director of the Northern Innovation and Startup Center.

  • NSU Professor, Dr. Sal Villegas, gives a brief introduction on what Entrepreneurs do.

  • NSU Professor, Dr. Sal Villegas, highlights starting with the end goal in mind, and introduces the business canvas.

  • NSU Professor, Dr. Hannah Walters, addresses the importance of a target market.

  • NSU Professor, Dr. Dan Shannahan, talks about identifying an area of opportunity.

  • NSU Professor, Dr. Dan Shannahan, digs into value propositions, and creating value for customers.

  • NSU Professor, Dr. Dan Shannahan, focuses on the idea of creating a solution for customers.

  • NSU Professor, Dr. Sal Villegas, discusses measuring success in your entrepreneurial journey.