Mollie Ficocello
Mollie Ficocello, Co-Founder of 3 Farm Daughters
Mollie Ficocello is the co-founder of 3 Farm Daughters, a family- and farmer-owned food company she built alongside her two sisters to make everyday pantry staples healthier without sacrificing taste. Raised on her family's North Dakota wheat farm, Mollie combines her background in business and law with a passion for agriculture, entrepreneurship, and consumer packaged goods to bring innovative, clean-label products from the farm to kitchens across the country. Under her leadership, 3 Farm Daughters has expanded into major national retailers while championing transparency, nutrition, and American agriculture. Mollie is a frequent speaker on entrepreneurship, food innovation, and the future of agriculture, sharing her experiences building a purpose-driven brand from the ground up
11:10 AM | JEWETT THEATER
Turning an Idea Into a National Brand
What happens when three North Dakota farm daughters see an opportunity to reinvent a family crop? In this practical and inspiring session, hear how 3 Farm Daughters transformed an idea rooted in their family's farm into a nationally recognized food brand. Learn how they validated their market, built a loyal customer base, navigated growth, and scaled their business while staying true to their mission, values, and rural roots.
