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Startup Secrets and Lingo: Silicon Valley Strategies for Any Business

  • Business and Health Innovation Center South Washington Street Aberdeen, South Dakota, 57401 United States (map)

Learn how to think like a startup without the tech jargon. This workshop will help you better understand your customers, test whether people want what you are offering, and make smarter decisions before investing too much time or money.

Join us for this free workshop on Tuesday, October 20 from 3:30 - 5:00 PM, led by Colette Tate, available both in-person and online.


About Colette

Colette Tate is a serial startup employee. She is currently Head of Product at AirGarage, a San Francisco-based, venture-backed startup. They are bringing urban real estate online with technology, starting with parking. AirGarage manages hundreds of parking lots and garages across the country, using software and hardware innovation to run properties that used to depend on paper tickets and cash boxes.

Before AirGarage, Colette led product at Bushel, a Fargo-based startup building software for grain buyers, ag retailers, and farmers. She started her career at Cargill in product marketing and corporate strategy, then left the largest agriculture company in the world to go work at a company a fraction of its size. She has been building products at small, high-growth startups ever since. 

She holds a bachelor's degree from North Dakota State University and now lives in Aberdeen with her husband and two perfectly rambunctious dogs. 

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Technology & Entrepreneurship Summit 2026

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Money, Metrics & Mindset: Know Your Numbers